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All-New/All-Different”: Understanding the Marvel Studios Phenomenon

 All New All Different 23 May 2017 image
Tuesday, May 23, 2017 - 5:15pm
Radcliffe Humanities Building, Woodstock Road, Oxford, OX2 6GG
Colin Matthew Room

 

Co-authors of ‘The Marvel Studios Phenomenon’, Martin Flanagan, Mike McKenny and Andy Livingstone describe the particular type of industrial entity that Marvel Studios is; to examine its organisational principles and identity and, in its state of unprecedentedly wide transmedia exposure, explore one or two areas of apparent risk in its portfolio.

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