Fundraising Through Digital

cancer research uk crowd

How clicktivists, slacktivists and hacktivists are helping us beat cancer sooner
Michael Docherty, Digital & Strategic Marketing Planning Director, Cancer Research UK

Cancer Research UK is the world’s leading cancer charity dedicated to saving lives through research. Our vision is to bring forward the day when all cancers are cured. Our work into preventing, diagnosing and treating cancer has helped double UK survival rates in the last forty years. Our ambition is to accelerate that progress so we see at least 3 in 4 patients survive cancer by 2034; the digital revolution playing  an important role in helping us get us there.

We will explore the work we’re doing to increase our fundraising impact through digital, how we’re opening up our research for the digital world to engage with, and what might come next.

The talk will be followed by a drinks reception. Free and all welcome, please register on our Eventbrite page.

Michael Docherty is Cancer Research UK’s Digital & Strategic Marketing Planning director. He’s been with the charity since late 2007, joining as Head of Online Marketing and later becoming Head of Digital before moving into the director role. In the last year Michael has continued to build digital capability into CRUK and drive the transformation of CRUK’s websites to make them robust, responsive, and above all, user-centric. In March this year the quality of the new site was put to the test through the #nomakeupselfie campaign, where £8m was raised in a few days and the site ran smoothly with visitor volumes off the charts. Prior to CRUK Michael was a Group Marketing Manager at Telstra, Australia’s leading communications company, and has held various product and brand marketing roles at Yahoo!, Hutchison Telecoms & Fairfax Digital.

Related event: Attendees may also be interested in an event at the Museum of Natural History during the day (10:00-16:30) on 'In Gallery Engagement: Digital vs Analogue'. The one-day conference will explore how museums are experimenting with new technologies to capture audience interest and deliver deeper interpretation. But while the technology for delivering interactive engagement becomes more sophisticated, are the principles different to those of low-tech interactives such as handling collections, replica costumes and ‘lift-the-flap’ activities?

Image: Cancer Research UK / Wikimedia Commons


Humanities & Science

Digital Humanities

Contact name: Hannah Penny

Contact email:

Audience: Open to all

Media: Fundraising through Digital