Fundraising through Digital

https://podcasts.ox.ac.uk/embed/1780c9c05ba91496e3f7

At the Annual TORCH Digital Humanities lecture Michael Docherty (Digital and Strategic Marketing Planning Director, Cancer Research UK) discusses the #nomakeupselfie campaign, the difference between 'feeling digital' and 'being digital', and why we should use digital to put more control in people's hands.

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