Inspiring Healthy Choices - Project Announcement
We are delighted to announce that Blake Di Cosola (Oxford Internet Institute) has recently been awarded a Minderoo-Oxford Challenge Fund grant for the project ‘Inspiring Healthy Choices: Using Social and Self Comparisons to Nudge Socially Responsible Decision Making Online’.
The Minderoo-Oxford Challenge Fund in AI Governance aims to dramatically expand the notion of artificial intelligence ethics to fully embrace seismic challenges that contemporary digital technologies pose to labour, institutions, and public scrutiny, by stimulating new investigative research and public education and engagement projects drawn from many different fields: history, art, performance, linguistics, governance, community projects and more.
Inspiring Healthy Choices is a DPhil research project co-sponsored by Tesco Labs which looks to investigate how digital nudging mechanisms that involve social comparisons or self-comparisons may be used to help consumers make healthier food decisions in online or intelligently-connected contexts.
Project lead Blake Di Cosola said: “I am thrilled to be have been awarded a grant from the Minderoo-Oxford AI Challenge Fund which will allow me to expand my experimental research to better understand how we can design digital nudging mechanisms, powered by artificial intelligence, that are transparent and easy for people to understand.”
